The brand’s clear mission is to offer women comfortable yet fashionable clothing. Based out of New Delhi, India we offer a great selection of apparels for the effortless women.
We believe that fashion should be functional.
Are you running late to college?
Do you have a client meeting?
Or may be an after party?
We understand that your life requires you to move. That is why… what you wear should let you work.
Know that feeling when you just want to be lazy after a busy day?
That is how we define comfort.
We pick our fabrics with care to ensure that you are relaxed… even when you are doing nothing!
Skinny. Chubby. Fair. Dark.
You are perfect!
Feel fabulous in your skin because there isn’t one definition of beauty.
That is also why we don’t confine to just one fit or look.
From solid colors to some amazing prints, we know that you want to be spoilt with choices.
Because when you choose, you Shine!